Royal Salute Diamond Tribute

To celebrate the Queen’s Diamond Jubilee and the 60th anniversary of its own creation, Royal Salute Diamond Tribute is created. A jewel of outstanding purity and exquisite taste, Royal Salute Diamond Tribute is a new and permanent addition to the world’s leading range of luxury whiskies. For the product launch of the Royal Salute Diamond Tribute the Activation toolkit is created covering initial concept and theme, mood boards and inspirational designs showing how the product can be bought to life through across domestic and travel retail.

Agency: Contagious

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