Rimac automobili

Rimac Automobili is the car-making company famous by their electric hypercars, Concept One and C-Two. It’s a Croatian high-tech company, introduced in 2011 at the Frankfurt Auto Show, where it was showered with huge public attention. The Concept One car was created by a young innovator and engineer Mate Rimac, with the help of specific area experts. He is a true car and speed lover, but also has a passion for electricity. As he reminded me of a superhero, the company’s visual identity was inspired by superhero symbols. Its colours and motives emerged from principal materials the car is made of – aluminium and carbon fibres.

Agency: Bruketa&Zinic&Grey

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