Beefeater Visitor Centre App

Beefeater’s “The Home of Gin” is a new museum and a visitor centre within the historic Beefeater gin distillery in Kennington, London. It is a story of gin, the spirit’s part in the history and evolution of London, and show exactly how British favourite accompaniment for tonic is made. The aim of the project was to develop an iPad app for a self-led tour through a series of rooms variously decked out to resemble the streets of Victorian London, spice-laden Covent Garden Market, secret speakeasies and plush cocktail bars. On entering, guests are handed iPads to guide them around the exhibits, with detailed information, images and videos cleverly pulled up on screen when held in front of any of the displays.

Agency: Contagious

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