Ballantine’s Signature Distillery Edition
Glentauchers is one of the four signature malts that play a key role in creating Ballantine’s 17 Year Old. Its delicate fruit, rich and nutty flavors form the blend’s long, sweet and smooth finish. Building on the successful global release of both the Scapa Edition and Miltonduff Edition, Glentauchers is the last of the signature malts to be showcased in the Ballantine’s 17 Year Old Signature Distillery Editions. A task was to create a special toolkit for global travel retail to drive awareness of Signature Distillery Glentauchers Edition at launch and engage consumers in a compelling and unique product story.