Ballantine’s Mentoring App

Ballantine’s Scotch is the most popular whisky in Europe and the second most popular in the World. The aim of the project was to create interactive mentoring toolkit for the iPad which had to be flexible - for different markets and languages, scalable - for various sizes of audiences and simple - for all people, not just the brand ambassadors. The result is an application with dynamic transitions, usage of animations and films, which reflects the ‘stay true’ message and greater importance of George Ballantine. It emphasize flavour and quality, talks about the craft of production and distilleries, whiskies from all over Scotland and the role of the Master blender. It also highlights the mixability of Ballantine’s Finest through the range of cocktails.

Agency: Contagious

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